About us
We build brands through visuals and stories. Living in a world of media and visuals, your business needs to stand out. We are a young but powerful agency that knows how to build a culture around your brand. I know your products and systems are amazing; it's just a matter of building that culture and recognition around who you are. Without a brand, you are stuck chasing customers and trying to make the next deal. With a proper brand, you have customers filling your schedule and selling out your products.
92% of your customers want stories. Stories are ingrained in our DNA. We watch movies and read books. I can help you use the same framework to make your brand incredibly attractive. The way we make stories is the core differentiator. Most production companies will mention storytelling, but we focus on creating stories that are effective for building a culture around your brand.
Most information we consume is entirely visual. Even in conversation 90% of information is translated visually. If you are not creating incredible visuals, then you are only using 10% of communication. Show, don’t tell is a class principle that is often overlooked nowadays. We focus on showing customers your story rather than monologuing the to death.
Process
We have a three-step process
Discovery Call- the first thing we have to do is understand what you are looking for; we don’t do cookie-cutter videos. We will ask a series of questions about what ideas you have and what result you are looking for.
Approach- We then take your desired concept and desired outcome. Creating a unique creative approach. Combining effective strategies along with stylistic choices to give you something that will stand out, but also achieve what you want it to.
Deliver- We are bound by the standard of excellence, so we have to execute on our promises. This means doing it right and having incredible help while creating your project. All the while being in consistent communication about the status of the project.
Why be process-driven?
Counterintuitively, process opens up our ability to be creative in the way that matters. Creativity is like physical energy; it can be used up. It allows us to be more effective in the areas that will make you stand out.
Founder
Founded fall of 2024 by college senior Andrew Mack. He studied his craft a High Point University. He is a 21-year-old who has dreamt of making a name for himself with video. He carries a servant’s heart that is filled with passion and a sincere love for everyone around him. He honestly wants his client to succeed.
He believed that advertising, especially that of men’s advertising, was stale. He found a passion for advertising in high school during an AP English class that talked about appeals. He is constantly researching what is new in the world of advertising and dreaming up new ideas for commercials.
Event Photography became a fascination when shooting pictures in the Chapel in High School. He continued to fall in love with it while working them at High Point University for the school. He then got into the concert and was able to photograph his favorite artists and make many friends that way.